Shopify rules

Shopify marketplace image rules

4 sourced rules CatalogPrep checks against Shopify listings. Each rule carries an official policy URL and the date we last verified it.

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Source: Official policy sources · Last verified 2026-05-31

Shopify: product images recommended at 2,048×2,048 pixels

Shopify's product media guidance recommends square images at 2,048×2,048 px so the storefront's zoom-on-hover, gallery, and high-density display rendering all stay sharp.

Shopify: JPG, PNG, GIF, WebP accepted (JPG/WebP recommended)

Shopify accepts JPEG, PNG, GIF, and WebP for product media. For product photography, JPG and WebP deliver the best size-to-quality ratio; PNG is best for product cutouts with transparency. HEIC is not a supported upload format - convert it first.

Shopify: product images must be 20 MB or smaller

Shopify's product media uploader caps individual image files at 20 MB. Well-exported JPGs at 2,048 px typically land between 500 KB and 3 MB; very large PNGs may exceed the cap.

Shopify: descriptive alt text, consistent aspect ratio, clean background

Shopify's product media guidance recommends descriptive alt text on every image (for accessibility and SEO), a consistent aspect ratio across the gallery, and clean, well-lit backgrounds so the storefront looks cohesive.

Check your Shopify image size

Verify an image meets Shopify's 2048×2048 target and file-size limit before you upload - free, in your browser.