Why was my Walmart Marketplace image suppressed: Walmart: hero image must use a pure white background?

Walmart's item image guidelines require the hero image background to be pure white (RGB 255,255,255). Non-white backgrounds delay item setup and may suppress the listing. Fix: Remove the existing background and composite onto a pure white canvas using CatalogPrep's commerce-grade background removal (10 credits). Manual review for fine detail or transparent products.

Why was my Walmart Marketplace image suppressed: Walmart: hero image must be 5 MB or smaller?

Walmart's item setup pipeline rejects images larger than 5 MB. Most well-exported JPGs at 2,200 px land between 300 KB and 2 MB; PNGs can exceed the cap and must be optimized. Fix: Use CatalogPrep's compress-to-size tool (target 4 MB to leave headroom) before export. Quality typically holds at 85-90 JPEG quality for product photography.

Walmart Marketplace suppression

Why your Walmart Marketplace image was suppressed - and how to fix it

Walmart Marketplace flags 3 image rules that suppress or reject listings. Each is sourced, dated, and fixable. Run a free audit to find which apply to your photos.

Audit my Walmart Marketplace images See all rules

Walmart: hero image must use a pure white background

Walmart's item image guidelines require the hero image background to be pure white (RGB 255,255,255). Non-white backgrounds delay item setup and may suppress the listing.

What we check: CatalogPrep samples the outer edge band and verifies background color is within tolerance of RGB 255,255,255.

How to fix: Remove the existing background and composite onto a pure white canvas using CatalogPrep's commerce-grade background removal (10 credits). Manual review for fine detail or transparent products.

Walmart: 1,000px floor, 2,200px recommended for the hero image

Walmart recommends the hero (primary) image at 2,200×2,200 px and treats 1,000 px per side as the practical quality floor; 1,500 px is the minimum for zoom-on-hover, and primary images under 500×500 px are automatically unpublished.

What we check: CatalogPrep reads image dimensions and flags hero images below the 1,000 px floor on either side; 2,200 px is surfaced as a recommendation for zoom quality, not a hard requirement. Below 500 px Walmart auto-unpublishes the listing.

How to fix: Re-export from your camera or design source at higher resolution. CatalogPrep does not upscale beyond source pixels to preserve quality.

Walmart: hero image must be 5 MB or smaller

Walmart's item setup pipeline rejects images larger than 5 MB. Most well-exported JPGs at 2,200 px land between 300 KB and 2 MB; PNGs can exceed the cap and must be optimized.

What we check: CatalogPrep reads the file size and flags images above the 5 MB threshold.

How to fix: Use CatalogPrep's compress-to-size tool (target 4 MB to leave headroom) before export. Quality typically holds at 85-90 JPEG quality for product photography.