TikTok Shop rules
TikTok Shop marketplace image rules
4 sourced rules CatalogPrep checks against TikTok Shop listings. Each rule carries an official policy URL and the date we last verified it.
Audit my TikTok Shop imagesBrowse all marketplacesSource: Official policy sources · Last verified 2026-05-31
TikTok Shop: square (1:1) product images, 800×800 recommended
TikTok Shop requires a 1:1 square main image. The floor is 600×600 pixels; 800×800 or higher is recommended (many sellers ship 1080×1080) so the product card stays crisp across the FYP, Shop tab, and product detail.
TikTok Shop: main product image must use a white or light background
TikTok Shop requires the main product image to use a pure white or near-white background so the product is the visual focus across the FYP, Shop tab, and product detail surfaces.
TikTok Shop: no promotional text, logos, or watermarks on main image
TikTok Shop's main product image must not include promotional text, sale badges, brand watermarks, or third-party logos. Listings with overlay text fail moderation review.
TikTok Shop: category-specific image rules (cosmetics, food, supplements)
Certain categories (cosmetics, food, supplements, electronics with safety markings) require additional imagery - ingredient lists, packaging shots, certification badges - that CatalogPrep cannot validate automatically.
Check your TikTok Shop image size
Verify an image meets TikTok Shop's 1080×1080 target and file-size limit before you upload - free, in your browser.