Fix guide
Your product image background isn't pure white - how to fix it on every marketplace
A non-white or off-white main-image background is one of the most common reasons listings get suppressed. Here is each marketplace's exact background rule and the fix. Run the free audit to see which of your images would fail - and fix them before upload.
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A non-white or off-white main-image background is one of the most common reasons listings get suppressed. Here is each marketplace's exact background rule and the fix.
Allegro
Allegro requires the gallery thumbnail to sit on a white background so listings render consistently across search results and category grids.
Fix: Remove the existing background and rebuild a white canvas. CatalogPrep applies this automatically when the subject mask is clean.
Amazon
Amazon's product detail and search pages render against a white surface; the main image background must be RGB 255,255,255 so the product appears to float on the page.
Fix: Remove the existing background and composite the product onto a pure white canvas. CatalogPrep applies this automatically when the subject mask is clean; manual review is required when transparency, fine detail, or shadows compromise the mask.
Best Buy Marketplace
The Best Buy primary image must sit on a pure white background with the product cropped close to the frame.
Fix: Remove the background and composite onto a pure white canvas. CatalogPrep applies this automatically when the subject mask is clean.
Lazada
Lazada recommends a clean white background with no surrounding text for the main product image so it stands out against competing listings in search.
Fix: Remove the existing background and composite the product onto a clean white canvas. CatalogPrep applies this automatically when the subject mask is clean.
Mercado Libre
Mercado Libre asks general categories for a simple, neutral background in light shades. Fashion garments require a digitally created pure light background in white, gray, or cream - busy or lifestyle backgrounds are flagged.
Fix: Use CatalogPrep's commerce-grade background removal and the Mercado Libre neutral preset. Manual review is queued for product photography with built-in shadows or category-specific composition needs.
Newegg Marketplace
Newegg's Seller Academy guidance asks for an appropriate background - usually white - for product images. Busy or colored backgrounds reduce listing performance and can trigger manual review at item setup.
Fix: Use CatalogPrep's commerce-grade background removal and the Newegg white preset. Manual review is queued for products with fine transparency or studio shadows that should be preserved.
noon
noon requires the primary Seller SKU image on a white background (light grey is allowed for fashion) to avoid rejection at content review.
Fix: Normalize the primary image onto a white background and convert to JPEG. CatalogPrep applies this automatically when the subject mask is clean.
SHEIN
SHEIN product images should use a clean or white background that keeps the focus on the garment or item.
Fix: Snap the product onto a clean background; CatalogPrep applies this automatically when the subject mask is clean.
Target Plus
Target Plus requires the primary image background to be pure white RGB 255,255,255 with no added text or graphics.
Fix: Remove the background and composite onto a pure white canvas; CatalogPrep applies this automatically when the mask is clean.
Temu
Temu's main image should sit on a white or neutral background with the product centered and clearly visible.
Fix: Remove the background and composite onto a clean white canvas; CatalogPrep applies this automatically when the mask is clean.
TikTok Shop
TikTok Shop requires the main product image to use a pure white or near-white background so the product is the visual focus across the FYP, Shop tab, and product detail surfaces.
Fix: Use CatalogPrep's commerce-grade background removal (10 credits) and the TikTok Shop white-fill preset. Manual review when product has fine transparency.
Walmart Marketplace
Walmart's item image guidelines require the hero image background to be pure white (RGB 255,255,255). Non-white backgrounds delay item setup and may suppress the listing.
Fix: Remove the existing background and composite onto a pure white canvas using CatalogPrep's commerce-grade background removal (10 credits). Manual review for fine detail or transparent products.
Wayfair
Wayfair recommends leading with a clean white-background silo image, paired with lifestyle shots in the gallery.
Fix: Snap the primary silo onto a clean neutral or white background; keep lifestyle shots flexible for secondary images.
Zalando
Zalando's packshot canvas requires pure white RGB 255,255,255. Zalando applies a light grey storefront overlay automatically; submit the source on white. Editorial model views render against #F1F1F1 grey.
Fix: Remove the existing background and composite the garment onto pure white using CatalogPrep's commerce-grade background removal. Manual review is queued when the garment has fine transparency or sheer fabric.