Marketplace comparison
Walmart Marketplace vs Target Plus image rules
Compare Walmart Marketplace and Target Plus product-image requirements - every rule sourced and dated.
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Walmart Marketplace: Walmart's item image guidelines require the hero image background to be pure white (RGB 255,255,255). Non-white backgrounds delay item setup and may suppress the listing.
Target Plus: Target Plus requires the primary image background to be pure white RGB 255,255,255 with no added text or graphics.
Resolution & dimensions
Walmart Marketplace: Walmart recommends the hero (primary) image at 2,200×2,200 px and treats 1,000 px per side as the practical quality floor; 1,500 px is the minimum for zoom-on-hover, and primary images under 500×500 px are automatically unpublished.
Target Plus: Target Plus requires at least 1000 x 1000 px for zoom; 1500 x 1500 or larger is recommended.
Subject framing
Walmart Marketplace: No published rule tracked.
Target Plus: Target Plus expects the product to fill 85% or more of the image frame for clear presentation in search.
File format & size
Walmart Marketplace: Walmart accepts JPEG/JPG, PNG, and BMP for product imagery. GIF, WebP, AVIF, and HEIC are not supported and will fail item setup ingestion. JPG is preferred for photographic content.
Target Plus: No published rule tracked.