Marketplace comparison

Amazon vs TikTok Shop image rules

Compare Amazon and TikTok Shop product-image requirements - every rule sourced and dated.

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Background

Amazon: Amazon's product detail and search pages render against a white surface; the main image background must be RGB 255,255,255 so the product appears to float on the page.

TikTok Shop: TikTok Shop requires the main product image to use a pure white or near-white background so the product is the visual focus across the FYP, Shop tab, and product detail surfaces.

Resolution & dimensions

Amazon: Images below 1,000 px on the longest side disable Amazon's zoom feature and reduce conversion. 2,000 px is the recommended size for zoom-quality.

TikTok Shop: TikTok Shop requires a 1:1 square main image. The floor is 600×600 pixels; 800×800 or higher is recommended (many sellers ship 1080×1080) so the product card stays crisp across the FYP, Shop tab, and product detail.

Subject framing

Amazon: The product must take up at least 85% of the image area on Amazon's main image to ensure it is easily recognizable in search results.

TikTok Shop: No published rule tracked.

Text, watermarks & overlays

Amazon: Amazon's main image must show only the product. Any text overlay, brand logo, promotional badge, or watermark on the main image triggers suppression.

TikTok Shop: TikTok Shop's main product image must not include promotional text, sale badges, brand watermarks, or third-party logos. Listings with overlay text fail moderation review.

AI-image disclosure

Amazon: Amazon permits AI for photo enhancement (background removal, color, lighting, resize), but the main image must truly represent the actual product. AI-fabricated or misleading main images risk suppression, and AI use must be disclosed. Detection is rolling out through 2026.

TikTok Shop: No published rule tracked.