Marketplace comparison
Amazon vs Etsy image rules
Compare Amazon and Etsy product-image requirements - every rule sourced and dated.
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Amazon: Amazon's product detail and search pages render against a white surface; the main image background must be RGB 255,255,255 so the product appears to float on the page.
Etsy: No published rule tracked.
Resolution & dimensions
Amazon: Images below 1,000 px on the longest side disable Amazon's zoom feature and reduce conversion. 2,000 px is the recommended size for zoom-quality.
Etsy: Etsy's effective floor is 1,000 px on the shortest side. The seller handbook recommends 2,000 px so photos render sharply across desktop, mobile, and the Etsy app's zoom view.
Subject framing
Amazon: The product must take up at least 85% of the image area on Amazon's main image to ensure it is easily recognizable in search results.
Etsy: No published rule tracked.
Text, watermarks & overlays
Amazon: Amazon's main image must show only the product. Any text overlay, brand logo, promotional badge, or watermark on the main image triggers suppression.
Etsy: No published rule tracked.
AI-image disclosure
Amazon: Amazon permits AI for photo enhancement (background removal, color, lighting, resize), but the main image must truly represent the actual product. AI-fabricated or misleading main images risk suppression, and AI use must be disclosed. Detection is rolling out through 2026.
Etsy: Etsy requires sellers to disclose AI-generated content. Listings include an "I used AI-generative technology" checkbox, and Etsy's automated review cross-checks image metadata. Undisclosed AI imagery violates Etsy's Creativity Standards and can lead to removal.
Photo count
Amazon: No published rule tracked.
Etsy: Etsy allows up to 10 photos per listing. The seller handbook recommends using all 10 slots - front, back, scale, detail, in-use, and packaging - to lift conversion.