Marketplace comparison

Amazon vs eBay image rules

Compare Amazon and eBay product-image requirements - every rule sourced and dated.

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Background

Amazon: Amazon's product detail and search pages render against a white surface; the main image background must be RGB 255,255,255 so the product appears to float on the page.

eBay: No published rule tracked.

Resolution & dimensions

Amazon: Images below 1,000 px on the longest side disable Amazon's zoom feature and reduce conversion. 2,000 px is the recommended size for zoom-quality.

eBay: eBay rejects listings where the photo longest side is below 500 pixels. 1,600 px or higher is recommended to enable the zoom and enlarge feature on the listing page.

Subject framing

Amazon: The product must take up at least 85% of the image area on Amazon's main image to ensure it is easily recognizable in search results.

eBay: No published rule tracked.

Text, watermarks & overlays

Amazon: Amazon's main image must show only the product. Any text overlay, brand logo, promotional badge, or watermark on the main image triggers suppression.

eBay: eBay prohibits marketing watermarks plus added text, logos, and URLs. A small ownership/attribution watermark is allowed only if it covers no more than 5% of the image, sits at 50% opacity or less, contains no links, and never obscures the item.

File format & size

Amazon: No published rule tracked.

eBay: eBay allows up to 24 pictures per listing for free, each up to 12 MB, sized 500-9000 px on the longest side (1,600 px recommended). Accepted formats include JPEG, PNG, TIFF, BMP, GIF, WebP, and HEIC.

AI-image disclosure

Amazon: Amazon permits AI for photo enhancement (background removal, color, lighting, resize), but the main image must truly represent the actual product. AI-fabricated or misleading main images risk suppression, and AI use must be disclosed. Detection is rolling out through 2026.

eBay: No published rule tracked.

Watermarks

Amazon: No published rule tracked.

eBay: eBay prohibits marketing watermarks plus added text, logos, and URLs. A small ownership/attribution watermark is allowed only if it covers no more than 5% of the image, sits at 50% opacity or less, contains no links, and never obscures the item.

Real photos vs stock & placeholders

Amazon: No published rule tracked.

eBay: eBay's picture policy requires the photo to depict the actual item for sale. Manufacturer stock photos are allowed only for new items in original packaging; pre-owned items must use real photos.

Photo count

Amazon: No published rule tracked.

eBay: eBay allows up to 24 pictures per listing for free, each up to 12 MB, sized 500-9000 px on the longest side (1,600 px recommended). Accepted formats include JPEG, PNG, TIFF, BMP, GIF, WebP, and HEIC.