What are Zalando's image requirements?

Zalando requires fashion packshots at 1801×2600 pixels (portrait, approximately 3:2 ratio for fashion), JPEG format, white or neutral background, on-model or flat-lay depending on category, with strict color accuracy and no logos or watermarks.

What is Zalando's recommended image size?

Zalando requires 1801×2600 pixels for the standard fashion packshot. This portrait ratio fits Zalando's product display layout. Models and flat-lays both use this dimension.

Does Zalando require a white background?

Only for packshots. Zalando's ZFS image style guide requires pure white RGB 255/255/255 for packshots (still-life / product-only shots) and Zalando's editorial light grey RGB 241/241/241 (#F1F1F1) - not white, not any other grey - for front, back, and side model views. Mixing them up gets the image rejected. CatalogPrep auto-routes per-asset backgrounds from filename conventions (SKU_packshot.jpg → white, SKU_front.jpg → #F1F1F1) so a single export handles a mixed product-and-model shoot correctly.

Does Zalando allow watermarks or brand logos?

No. Zalando prohibits watermarks, brand logos overlaid on the product, promotional text, and graphics. The product must speak for itself in the imagery.

What file formats does Zalando accept?

Zalando accepts JPEG format for product images. Specific size and color profile requirements (sRGB) apply for color accuracy in the Zalando catalog.

What are Zalando's category-specific image rules?

Zalando has detailed category rules: men's, women's, and kids' fashion each have specific framing standards. Footwear typically uses flat-lay with three angles. Accessories use white-background packshots. Always reference the Zalando partner guidelines for the specific category before submitting.

Zalando

Zalando Fashion Packshot Image Requirements Checker

Fashion-specialist workflow for upright white-background primary packshots and assortment review. Run the free audit, repair flagged images with AI, and export a publish-ready pack.

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Zalando image prep

Fashion-specialist workflow for upright white-background primary packshots and assortment review.

Frequently asked questions

What are Zalando's image requirements?: Zalando requires fashion packshots at 1801×2600 pixels (portrait, approximately 3:2 ratio for fashion), JPEG format, white or neutral background, on-model or flat-lay depending on category, with strict color accuracy and no logos or watermarks.
What is Zalando's recommended image size?: Zalando requires 1801×2600 pixels for the standard fashion packshot. This portrait ratio fits Zalando's product display layout. Models and flat-lays both use this dimension.
Does Zalando require a white background?: Only for packshots. Zalando's ZFS image style guide requires pure white RGB 255/255/255 for packshots (still-life / product-only shots) and Zalando's editorial light grey RGB 241/241/241 (#F1F1F1) - not white, not any other grey - for front, back, and side model views. Mixing them up gets the image rejected. CatalogPrep auto-routes per-asset backgrounds from filename conventions (SKU_packshot.jpg → white, SKU_front.jpg → #F1F1F1) so a single export handles a mixed product-and-model shoot correctly.
Does Zalando allow watermarks or brand logos?: No. Zalando prohibits watermarks, brand logos overlaid on the product, promotional text, and graphics. The product must speak for itself in the imagery.
What file formats does Zalando accept?: Zalando accepts JPEG format for product images. Specific size and color profile requirements (sRGB) apply for color accuracy in the Zalando catalog.
What are Zalando's category-specific image rules?: Zalando has detailed category rules: men's, women's, and kids' fashion each have specific framing standards. Footwear typically uses flat-lay with three angles. Accessories use white-background packshots. Always reference the Zalando partner guidelines for the specific category before submitting.