What are Walmart Marketplace image requirements?

Walmart Marketplace requires hero images on a pure white or near-white background (RGB 240,240,240 or whiter), with the product filling 80-90% of the frame, at least 2200 pixels on the longest side, no watermarks or text, and no props that aren't part of the listing.

What is Walmart's recommended hero image size?

Walmart recommends 2200 pixels on the longest side for hero images. The minimum is 1000 pixels. Maximum file size is 10 MB. Square 1:1 framing is standard for the main hero.

Does Walmart allow watermarks or graphics on hero images?

No. Walmart prohibits watermarks, logos, text overlays, badges, promotional graphics, and brand callouts on hero images. Only the product is allowed in the frame.

What background does Walmart require?

Walmart requires a pure white or very near-white background for hero images. Lifestyle and additional images can have other backgrounds, but the primary hero must be white-background.

What file formats does Walmart Marketplace accept?

Walmart accepts JPEG and PNG file formats for product images. JPEG is recommended for hero photography to keep file size manageable.

Why does Walmart reject product images?

Common rejection reasons include non-white backgrounds, watermarks or logos, the product not filling enough of the frame (under 80%), images below 1000 pixels, and visible borders or graphics.

Walmart Marketplace

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Frequently asked questions

What are Walmart Marketplace image requirements?: Walmart Marketplace requires hero images on a pure white or near-white background (RGB 240,240,240 or whiter), with the product filling 80-90% of the frame, at least 2200 pixels on the longest side, no watermarks or text, and no props that aren't part of the listing.
What is Walmart's recommended hero image size?: Walmart recommends 2200 pixels on the longest side for hero images. The minimum is 1000 pixels. Maximum file size is 10 MB. Square 1:1 framing is standard for the main hero.
Does Walmart allow watermarks or graphics on hero images?: No. Walmart prohibits watermarks, logos, text overlays, badges, promotional graphics, and brand callouts on hero images. Only the product is allowed in the frame.
What background does Walmart require?: Walmart requires a pure white or very near-white background for hero images. Lifestyle and additional images can have other backgrounds, but the primary hero must be white-background.
What file formats does Walmart Marketplace accept?: Walmart accepts JPEG and PNG file formats for product images. JPEG is recommended for hero photography to keep file size manageable.
Why does Walmart reject product images?: Common rejection reasons include non-white backgrounds, watermarks or logos, the product not filling enough of the frame (under 80%), images below 1000 pixels, and visible borders or graphics.