What are TikTok Shop's product image requirements?

TikTok Shop requires square 1:1 aspect ratio images, recommended at 1080×1080 pixels or larger (minimum 600×600), with a clean white or very light background, no watermarks or competing brand logos, and the product clearly filling the frame.

What is TikTok Shop's recommended image size?

TikTok Shop recommends 1080×1080 pixels (square) for product images. The minimum is 600×600 pixels. Mobile-first framing - assume the buyer is viewing on a phone - performs best.

Does TikTok Shop require a white background?

TikTok Shop strongly prefers white or very light backgrounds for product imagery. Some categories (fashion, lifestyle) allow more flexibility, but the main listing image should have a clean, distraction-free background.

Does TikTok Shop allow watermarks or text on listing images?

TikTok Shop discourages watermarks, competing brand logos, promotional text overlays, and visible URLs on product images. Sellers should use the listing description and creator videos for promotional copy, not the static images.

What file formats does TikTok Shop accept?

TikTok Shop accepts JPEG and PNG file formats. Maximum file size is typically 5 MB per image. Most sellers upload optimized JPEGs at 80-90% quality to balance sharpness and load speed.

Why are TikTok Shop listings rejected for images?

Common rejection reasons include non-square aspect ratios, images below 600 pixels, busy or branded backgrounds, watermarks, low resolution that pixelates on mobile, and product not centered or too small in the frame.

TikTok Shop

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Frequently asked questions

What are TikTok Shop's product image requirements?: TikTok Shop requires square 1:1 aspect ratio images, recommended at 1080×1080 pixels or larger (minimum 600×600), with a clean white or very light background, no watermarks or competing brand logos, and the product clearly filling the frame.
What is TikTok Shop's recommended image size?: TikTok Shop recommends 1080×1080 pixels (square) for product images. The minimum is 600×600 pixels. Mobile-first framing - assume the buyer is viewing on a phone - performs best.
Does TikTok Shop require a white background?: TikTok Shop strongly prefers white or very light backgrounds for product imagery. Some categories (fashion, lifestyle) allow more flexibility, but the main listing image should have a clean, distraction-free background.
Does TikTok Shop allow watermarks or text on listing images?: TikTok Shop discourages watermarks, competing brand logos, promotional text overlays, and visible URLs on product images. Sellers should use the listing description and creator videos for promotional copy, not the static images.
What file formats does TikTok Shop accept?: TikTok Shop accepts JPEG and PNG file formats. Maximum file size is typically 5 MB per image. Most sellers upload optimized JPEGs at 80-90% quality to balance sharpness and load speed.
Why are TikTok Shop listings rejected for images?: Common rejection reasons include non-square aspect ratios, images below 600 pixels, busy or branded backgrounds, watermarks, low resolution that pixelates on mobile, and product not centered or too small in the frame.