What are Meta Commerce (Facebook & Instagram) image requirements?

Meta Commerce catalog images must be at least 500×500 pixels, in JPEG or PNG format, under 8 MB per file, with the product clearly visible and centered. Square (1:1) is the safe default; Meta also displays in 4:5 portrait on Instagram Shop.

What is Meta Commerce's recommended image size?

Meta recommends 1024×1024 pixels or larger for catalog images. The minimum is 500×500. For Instagram Shop, 1080×1080 (square) or 1080×1350 (4:5 portrait) tends to perform best.

Does Meta Commerce require a specific background?

Meta does not require a specific background. White-background hero images perform well in catalog grids, while lifestyle images perform well in feed and Story placements. Most successful catalogs include both.

Does Meta Commerce allow watermarks or promotional text?

Meta discourages excessive text overlays on catalog images. Meta's ad system penalizes images with more than 20% text coverage in feed placements. Watermarks are allowed but kept small.

What file formats does Meta Commerce accept?

Meta Commerce accepts JPEG, PNG, BMP, and TIFF for catalog images. Maximum file size is 8 MB. JPEG is the most commonly used format.

Why are Meta Commerce catalog images rejected or hidden?

Common reasons include images below 500 pixels, files exceeding 8 MB, excessive text overlay (over 20%), images that violate Meta's commerce policies (prohibited products, misleading representation), and broken or 404 image URLs.

Meta Commerce

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Technical catalog-ingestion workflow for Facebook and Instagram commerce images.

Frequently asked questions

What are Meta Commerce (Facebook & Instagram) image requirements?: Meta Commerce catalog images must be at least 500×500 pixels, in JPEG or PNG format, under 8 MB per file, with the product clearly visible and centered. Square (1:1) is the safe default; Meta also displays in 4:5 portrait on Instagram Shop.
What is Meta Commerce's recommended image size?: Meta recommends 1024×1024 pixels or larger for catalog images. The minimum is 500×500. For Instagram Shop, 1080×1080 (square) or 1080×1350 (4:5 portrait) tends to perform best.
Does Meta Commerce require a specific background?: Meta does not require a specific background. White-background hero images perform well in catalog grids, while lifestyle images perform well in feed and Story placements. Most successful catalogs include both.
Does Meta Commerce allow watermarks or promotional text?: Meta discourages excessive text overlays on catalog images. Meta's ad system penalizes images with more than 20% text coverage in feed placements. Watermarks are allowed but kept small.
What file formats does Meta Commerce accept?: Meta Commerce accepts JPEG, PNG, BMP, and TIFF for catalog images. Maximum file size is 8 MB. JPEG is the most commonly used format.
Why are Meta Commerce catalog images rejected or hidden?: Common reasons include images below 500 pixels, files exceeding 8 MB, excessive text overlay (over 20%), images that violate Meta's commerce policies (prohibited products, misleading representation), and broken or 404 image URLs.