What are Etsy's image requirements for listings?

Etsy requires at least one image per listing and supports up to 10 photos plus video. Images should be at least 2000 pixels on the shortest side for best display. Etsy uses square 1:1 framing in browsing surfaces and supports lifestyle and detail images alongside hero shots.

What is Etsy's recommended image size?

Etsy recommends 2000 pixels on the shortest side, ideally 2700×2025 for landscape or 2025×2700 for portrait. The maximum file size is 1 MB per image. Square 1:1 thumbnails are how listings appear in search results.

Does Etsy require a specific background?

Etsy does not require a specific background. White, neutral, or lifestyle backgrounds all perform well depending on the product category. Handmade and vintage categories often benefit from styled lifestyle images that show context and scale.

Does Etsy allow watermarks?

Etsy permits watermarks on listing images, but discourages large or distracting ones. Many top sellers omit watermarks entirely because they reduce visual quality and can hurt the listing's appearance in search results and ads.

What file formats does Etsy accept?

Etsy accepts JPG/JPEG, PNG, and GIF formats for listing images. JPEG is the most commonly used format for product photography. Maximum 1 MB per file.

What are Etsy's image best practices?

Best practices include using natural light, showing the product in scale (e.g., on a person, in a hand, next to a known object), using all 10 image slots, including detail shots, and keeping the first image (the hero) crisp and clearly representative of the product.

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Frequently asked questions

What are Etsy's image requirements for listings?: Etsy requires at least one image per listing and supports up to 10 photos plus video. Images should be at least 2000 pixels on the shortest side for best display. Etsy uses square 1:1 framing in browsing surfaces and supports lifestyle and detail images alongside hero shots.
What is Etsy's recommended image size?: Etsy recommends 2000 pixels on the shortest side, ideally 2700×2025 for landscape or 2025×2700 for portrait. The maximum file size is 1 MB per image. Square 1:1 thumbnails are how listings appear in search results.
Does Etsy require a specific background?: Etsy does not require a specific background. White, neutral, or lifestyle backgrounds all perform well depending on the product category. Handmade and vintage categories often benefit from styled lifestyle images that show context and scale.
Does Etsy allow watermarks?: Etsy permits watermarks on listing images, but discourages large or distracting ones. Many top sellers omit watermarks entirely because they reduce visual quality and can hurt the listing's appearance in search results and ads.
What file formats does Etsy accept?: Etsy accepts JPG/JPEG, PNG, and GIF formats for listing images. JPEG is the most commonly used format for product photography. Maximum 1 MB per file.
What are Etsy's image best practices?: Best practices include using natural light, showing the product in scale (e.g., on a person, in a hand, next to a known object), using all 10 image slots, including detail shots, and keeping the first image (the hero) crisp and clearly representative of the product.