What does eBay's picture policy require?

eBay's picture policy requires images at least 500 pixels on the longest side, prohibits watermarks (other than the seller's own copyright), borders, text overlays, and stock or placeholder images that don't represent the actual item being sold.

What is eBay's minimum image size?

eBay requires images of at least 500 pixels on the longest side. Listings with smaller images may be hidden from search. Most professional listings use 1600 pixels or larger to support zoom and mobile detail viewing.

Does eBay allow watermarks?

eBay prohibits watermarks except for the seller's own copyright watermark, which must be small (no more than 5% of the image area) and placed in a corner. Promotional watermarks, logos, and 'sold by' overlays are not allowed.

Does eBay require a white background?

eBay does not require a pure white background, but it discourages cluttered backgrounds. Clean white or neutral backgrounds tend to perform better in search and convert higher than busy or branded backgrounds.

What file formats does eBay accept?

eBay accepts JPEG, PNG, BMP, TIFF, and GIF formats. Maximum file size is 12 MB per image. Twelve photos per listing are free; up to 24 photos are allowed.

Why are eBay listings hidden or rejected for image issues?

Common issues include images smaller than 500 pixels, borders or text overlays, stock photos that don't show the actual item, watermarks that exceed allowed size, and images that are missing or unable to load.

eBay

eBay Picture Policy Checker (No-Watermark, No-Overlay)

Truthful item-photo workflow with no borders, added marketing text, or watermark risk. Run the free audit, repair flagged images with AI, and export a publish-ready pack.

Run free audit See pricing

eBay image prep

Truthful item-photo workflow with no borders, added marketing text, or watermark risk.

Frequently asked questions

What does eBay's picture policy require?: eBay's picture policy requires images at least 500 pixels on the longest side, prohibits watermarks (other than the seller's own copyright), borders, text overlays, and stock or placeholder images that don't represent the actual item being sold.
What is eBay's minimum image size?: eBay requires images of at least 500 pixels on the longest side. Listings with smaller images may be hidden from search. Most professional listings use 1600 pixels or larger to support zoom and mobile detail viewing.
Does eBay allow watermarks?: eBay prohibits watermarks except for the seller's own copyright watermark, which must be small (no more than 5% of the image area) and placed in a corner. Promotional watermarks, logos, and 'sold by' overlays are not allowed.
Does eBay require a white background?: eBay does not require a pure white background, but it discourages cluttered backgrounds. Clean white or neutral backgrounds tend to perform better in search and convert higher than busy or branded backgrounds.
What file formats does eBay accept?: eBay accepts JPEG, PNG, BMP, TIFF, and GIF formats. Maximum file size is 12 MB per image. Twelve photos per listing are free; up to 24 photos are allowed.
Why are eBay listings hidden or rejected for image issues?: Common issues include images smaller than 500 pixels, borders or text overlays, stock photos that don't show the actual item, watermarks that exceed allowed size, and images that are missing or unable to load.